Editorial Calendar

Weekly Features:

Mondays: Review and recap of weekend events, etc.

Tuesdays: Food and restaurant reviews

Wednesdays: Community topics

Thursdays: What’s happening around town this weekend

Fridays: Engagement – invite readers to submit content, participate in polls, talk about their plans for the weekend, etc.

 

Key Dates:

June:

  1. June 3: Taste of Syracuse
    1. First festival of the season! Summer is finally here! Posts every day leading up to the event highlights different restaurants, shops, highlights from last year, what to expect this year, etc.
    2. Post about the whole event the Thursday before
    3. Recap, review and photos the Monday after and links to the restaurants and musicians who were featured
  2. June 10-12: Jamesville Balloonfest
    1. Post about the event the Tuesday Thursday with photos from last year
    2. Recap, review and photos the Monday after
  3. June 17: 60/60 
    1. Post about the event the Thursday before with spotlights on some of the artists
    2. Recap, review and photos the Monday after
  4. June 24-25: Syracuse M + T Jazz Fest
    1. Posts highlighting some of the performers the week leading up to the event. Musicians: Felix Cavaliere’s Rascals, Average White Band, Robert Cray Band, Jazz Guitars meet Hendrix, Al Chez & the Brothers of Funk Big Band and Return of Forever IV featuring Chick Corea, Stanley Clark, Lenny White, Frank Gambale & Jean-Luc Ponty.
    2. Recap, review and photos the Monday after links to how to connect with local musicians
  5. June 9-10: Finger Lakes Lavender Festival
    1. Post about the event the Thursday before – this is a less popular festival so I will specifically talk about what the event is, it’s history, and why Lavender might actually be interesting.
    2. Recap, review and photos the Monday after
  6. June 8-10: NY States Blues Festival
    1. Post about the event the Thursday before highlighting some of the performers and an additional piece on Wednesday about the jazz and blues culture and community in Syracuse
    2. Recap, review and photos the Monday after and links to how to connect with local musicians

July: 

  1. July 4
    1. List of the best fireworks shows in the area
    2. Post about the event the holiday a few days before
    3. Recap, review and photos the Monday after
  2. July 15:Empire Brewfest
    1. Post about the event the Thursday before and all you could want to know about Empire Brewery including an interview with the founder
    2. Recap, review and photos the Monday after
  3. July 15-17: 82nd Annual St. Elias Middle Eastern Cultural Festival
    1. Post about the event the Thursday before including a comprehensive history of the event and its influence in the community
    2. Recap, review and photos the Monday after and links to local Middle Eastern restaurants, businesses and organizations

10. July 29-31: Syracuse Arts & Crafts Festival

  1. Post about the event the Thursday before
  2. Recap, review and photos the Monday after

11. July 29-31: Northern Jazz and Wine Festival

  1. Post about the event the Thursday before
  2. Recap, review and photos the Monday after

August:

  1. August 7: Bavarian Fest
    1. Post about the event the Thursday before
    2. Recap, review and photos the Monday after
  2. August 25 – September 5: New York State Fair
    1. Post about the state fair the week leading up to the event. This is an incredibly popular event so in addition to highlighting the events, performers and stands I will give tips on how to make the most of your time there, avoid parking dilemmas, etc.
    2. Recap, review and photos the Saturday of the first weekend – starts on a Thursday – then follow up with additional posts throughout the event on different performers and events
  3. Back to school season – Pillar Posts throughout August
    1. Where to find the best school supply deals
    2. Tips for heading off to college
    3. Study tips for a successful year
    4. Local study groups and organizations for kids
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